Chief Marketing Officer (CMO) (m/f/d)

WHY CREAMY?

At creamy fabrics it's not just about clothing. It's about attitude, expression, and real empowerment.
We are more than a label - we are a movement for diversity, visibility, and responsibility. Here, fashion is created that not only fits but takes a stand. And it starts with the people who work with us.

As Chief Marketing Officer (m/f/d) you are the strategic force behind all our marketing teams. You shape, scale, and connect our entire marketing structure, ensuring that Creamy Fabrics not only grows but becomes one of the most influential brands of our time.

• Overall responsibility for all marketing areas: Paid Marketing, Social Media & Brand, Influencer Marketing, Google, Email Marketing, TikTok, Facebook & Product Marketing

• Developing a clear, scalable marketing strategy that sustainably combines brand building and performance

• Leading and developing the marketing leads including prioritization, team structure, resource planning, and transparent processes

• Holistic brand management: Positioning, Brand Identity, Community Building & Creative Strategy

• Close collaboration with all executives, from Product to Operations to Creative & Tech

• Implementing efficient workflows, data-driven decision-making processes, and performance-oriented growth systems

• Establishing a strong marketing foundation that enables both rapid scaling and long-term brand strength

• Building and evolving our creative structures, including in-house productions, content teams, and creative testing

• Responsibility for sustainable, KPI-based growth across all channels

• Strengthening and connecting all marketing disciplines to scale Creamy Fabrics holistically and internationally

WHY YOU FIT WITH US

• Several years of leadership experience in marketing (e.g. Head of Marketing, Director Marketing, or CMO)

• Deep understanding of Growth Marketing, Performance Marketing, Brand Building & Social Media

• Experience in building and scaling marketing teams

• Strategic strength combined with operational implementation competence

• High analytical skills & data-driven decision-making

• Clear leadership style & communication skills

• Experience in international growth: Market entries, localization, country-specific strategies

• Brand building expertise: Brand Identity, Community Management, viral social campaigns

• Knowledge in Creative Direction & Creative Production (Content Teams, In-house Production, Creative Testing)

• Strong network in the marketing industry (Influencers, Creatives, Media Buying)

• D2C experience, ideally in Fashion, Beauty, or Lifestyle

• Understanding of Operations, efficient processes & project management

• Ownership mindset, prioritization skills & willingness to take a brand to the next level

WHAT AWAITS YOU AT CREAMY

At Creamy Fabrics it's not just a job - it's a mission that combines confidence, style, and innovation:

• An environment where you can shape, grow, and contribute your own ideas

• Flexible structures, real balance, and a space for your creativity and energy

• Modern home office options, tailored to role and team processes

• A diverse team that loves perspectives and genuine exchange

• Three times a week shared meals, regular manicures and barber appointments, because work-life balance for us is more than just a buzzword

• Team events, celebrations, and a lot of team spirit

• Snacks, coffee & good vibes - all day, every day

WHAT DRIVES US

At Creamy Fabrics, we live a work culture characterized by mindfulness, creativity, and a conscious lifestyle.
Our approach "From Idea to Everyday" means that we live our values in every step - from the first product idea to an open, inspiring work environment.

We believe: You have to burn for something yourself before you can ignite the fire in others.
That's why we create space for passion, initiative, and genuine commitment.

READY TO SHAPE THE FUTURE OF CREAMY FABRICS?

Let’s make it happen - together, passionately, with style.