Head of Influencer Sales Marketing USA (m/f/d)

WHY CREAMY?

At Creamy Fabrics, it's not just about clothing. It's about attitude, expression, and real empowerment.
We are more than a label - we are a movement for diversity, visibility, and responsibility. Here, fashion is created that not only fits but takes a stand. And it starts with the people who work with us.

With the launch in the USA, we are entering our most important international growth market.

As Head of Influencer Sales Marketing USA (m/f/d), you take full ownership for building, scaling, and driving the commercial performance of our new US creator ecosystem.

You ensure that influencer sales not only create awareness but from day 1 drive revenue, profitability, and market share in a hypergrowth market.

• Full Ownership of the entire influencer sales, revenue, and performance ecosystem in the USA, from 0→1 setup to aggressive scaling

• Establishment of an always-on influencer program within weeks: creator pipeline, outreach, deals, briefings, content output, tracking & reporting

• Leadership, coaching & development of a growing US influencer team (in-house & external partners) with clear sales and performance ownership

• Development of a scalable, data-driven US creator funnel that maximizes revenue growth, profitability, and brand presence

• Strategic growth, campaign, and creator planning for a highly dynamic US market - focusing on conversion, volume, and performance

• Management of all deals & campaigns including CPM negotiations, budget pacing, KPI frameworks, ROAS optimization & profitability control

• Implementation of efficient processes, playbooks, tools & reporting structures to ensure speed, output, and commercial excellence

• Close and strategic collaboration with social media, brand, performance marketing, marketplace & management for a unified US go-to-market strategy

• Analysis of trends, platform mechanics & competitors in the USA to identify new creator segments, revenue potentials & growth levers

• Building a strong team culture & vision for influencer sales in our strategically most important market

• Sparring partner to the management on creator sales, performance, market positioning & scaling strategy

WHY YOU FIT WITH US

• Proven success in scaling: influencer/creator marketing at a major US brand with high volume, high output & significant budgets

• Experience in 0→1 setup and 1→10 scaling of influencer or affiliate programs (structures, playbooks, KPIs, processes)

• Team leadership experience (in-house and/or agencies) and the ability to establish immediate ownership, structure & speed

• Strong creator, manager & agency network in the USA, able to onboard relevant influencers quickly

• Deep expertise in deal structures, CPM negotiations, contracting & performance sales

• KPI-driven mindset: CPM, ROAS, testing frameworks, budget pacing, compliance and measurable sales focus

• Experienced in hands-on execution: not only building strategies, but actively implementing them, quickly, precisely, data-driven

• Excellent English skills (native level)

• Bonus: experience with TikTok Shop, UGC Content Factories (100+ creatives/month) or Fashion/Beauty/Lifestyle D2C

WHAT AWAITS YOU AT CREAMY

At Creamy Fabrics, it's not just a job - it's a mission that combines confidence, style, and innovation:

• An environment where you can shape, grow, and contribute your own ideas.

• Flexible structures, real balance, and a space for your creativity and energy

• Modern home office options, tailored to role and team processes

• A diverse team that loves perspectives and genuine exchange

• Three times a week shared meals, regular manicures and barber appointments, because work-life balance for us is more than just a buzzword

• Team events, celebrations, and a lot of team spirit

• Snacks, coffee & good vibes - all day, every day

WHAT DRIVES US AT CREAMY FABRICS

At Creamy Fabrics, we live a work culture characterized by mindfulness, creativity, and a conscious lifestyle.
Our approach "From Idea to Everyday" means that we live our values in every step - from the initial product idea to an open, inspiring work environment.

We believe: You have to be passionate yourself to ignite the fire in others.
That's why we create space for passion, initiative, and genuine commitment.

READY TO SHAPE THE FUTURE OF CREAMY FABRICS?

Let’s make it happen - together, passionately, with style.