Senior Influencer Sales Marketing Manager DACH (m/f/d)

WHY CREAMY?

At Creamy Fabrics, it's not just about clothing. It's about attitude, expression, and real empowerment.
We are more than a label – we are a movement for diversity, visibility, and responsibility. Here, fashion is created that not only fits but also takes a stand. And it all starts with the people who work with us.

YOUR IMPACT

In this role, you are the Senior Influencer Sales & Marketing Manager – Performance-based and a driving force behind our visibility in the feeds, stories, and minds of the community. Your contribution is measurable, scalable, and directly linked to the success of our brand.

You work along a clearly defined process that includes both the strategic acquisition of new creators and the structured management of existing partnerships. You specifically identify influencers who align with our brand, build sustainable relationships, and develop creative, data-driven campaigns that make an impact. You take full control – from planning and budget management to performance analysis.

With a sharp eye for KPIs, a sense of trends, and a deep understanding of community dynamics, you bring new impulses and ensure consistent brand messages across all channels. Whether it's a fashion drop or brand story – you keep our community close to what we stand for and continuously enhance our presence.

YOUR TASKS

• Developing and implementing influencer marketing strategies to increase our brand awareness

• Identifying and selecting suitable influencers on Instagram, TikTok, YouTube, and other relevant channels

• Building and maintaining long-term partnerships with creators, agencies, and networks

• Planning, implementing, and evaluating campaigns – from fashion drops to brand storytelling

• Responsibility for KPI monitoring, budget planning, and data-driven optimization

• Leading and developing a growing influencer marketing team

• Close coordination with social media, brand, and product management to ensure consistent brand communication

• Active trend analysis and integration of new formats and platforms

WHY YOU FIT WITH US

• Several years of relevant experience in influencer marketing, ideally in the fashion or lifestyle industry

• You have led a team before or significantly supported its development

• You think strategically, act solution-oriented, and excel in communication, including negotiations

• Proficient in influencer tools, KPI tracking, Google Sheets, and project management software

• Strong sense of fashion, aesthetics, and social media trends

• Very good German and English skills in writing and speaking

• Hands-on mentality and passion for community building

WHAT AWAITS YOU AT CREAMY

At Creamy Fabrics, it's not just a job – it's a mission that combines self-confidence, style, and innovation:

• An environment where you can shape, grow, and contribute your own ideas

• Flexible structures, real balance, and space for your creativity and energy

• Two home office days per week for maximum flexibility and focus

• A diverse team that loves perspectives, ideas, and genuine exchange

• Three times a week shared meals, regular manicures and barber appointments, because work-life balance is more than just a buzzword for us

• Team events, celebrations, and a lot of team spirit

• Snacks, coffee & good vibes – all day, every day

WHAT DRIVES US AT CREAMY FABRICS

At Creamy Fabrics, we live a work culture characterized by mindfulness, creativity, and a conscious lifestyle.
Our approach "From idea to everyday life" means that we live our values in every step – from the initial product idea to an open, inspiring work environment.

We believe: You have to be passionate about something yourself to ignite the fire in others.
That's why we create space for passion, initiative, and genuine commitment.

READY TO SHAPE THE FUTURE OF CREAMY FABRICS?

Let’s make it happen – together, passionately, with style.

• Development & implementation of a revenue-oriented, scalable influencer marketing and creator sales strategy for the DACH region

• Identification, evaluation, active acquisition & negotiation with relevant creators (Instagram, TikTok, YouTube, etc.), focusing on measurable sales impact

• Building, maintaining & performance management of a highly profitable creator portfolio, including commission models, incentives & long-term partnerships

• End-to-end ownership: from creator selection to product seeding, campaign planning, deal closing, tracking & reporting to scaling successful collaborations

• Operational management of fashion drops, sales push campaigns & performance formats including revenue forecasting and daily KPI monitoring

• Responsibility for budget, goal achievement, sales KPIs, ROI optimization & data-driven insights

• Leading, coaching & developing the influencer sales & marketing team

• Close collaboration with performance marketing, social media, e-commerce & product management to ensure holistic revenue growth

• Continuous trend analysis: identifying new creator segments, platforms, sales mechanics & growth potentials, and integrating them operationally

• Shaping the brand perception of Creamy Fabrics as one of the most revenue-generating and visible DTC fashion brands in the DACH market

WHY YOU FIT WITH US

• At least 3–4 years of relevant professional experience in influencer marketing / creator management, ideally with sales responsibility in the fashion, lifestyle, or DTC environment

• Experience in building or leading a team

• Excellent communication, sales & negotiation skills as well as a deep understanding of creator needs and data-driven performance management

• Proficient in influencer tools, KPI tracking, Google Sheets & project management software

• Strong sense of fashion, aesthetics, social media trends & profitable creator ecosystems

• Very good German and English language skills in speech and writing

• Hands-on mentality, ownership, closing strength and passion for community & revenue building

WHAT AWAITS YOU AT CREAMY

At Creamy Fabrics it's not just a job – it's a mission that combines confidence, style, and innovation:

• An environment where you can shape, grow, and contribute your own ideas

• Flexible structures, real balance, and a space for your creativity and energy

• Modern home office options tailored to role and team processes

• A diverse team that loves perspectives and genuine exchange

• Three times a week shared meals, regular manicures and barber appointments, because work-life balance is more than just a buzzword for us

• Team events, celebrations, and a lot of team spirit

• Snacks, coffee & good vibes – all day, every day

WHAT DRIVES US

At Creamy Fabrics, we live a work culture characterized by mindfulness, creativity, and a conscious lifestyle.
Our approach "From idea to everyday life" means that we live our values in every step – from the first product idea to an open, inspiring work environment.

We believe: You have to burn for something yourself before you can ignite the fire in others.
That's why we create space for passion, initiative, and genuine commitment.

READY TO SHAPE THE FUTURE OF CREAMY FABRICS?

Let’s make it happen – together, passionately, with style.